Cleantech sector will continue to grow with green buildings, smart grid and offshore wind as the fastest-growing platforms. The “centre of gravity” for cleantech growth is moving East and West. Also, since cities have the power to influence cleantech investments through large projects, the megacities are the main growth engines as ECO-city ambitions and principles seem to be “the new normal”. The six megacity cleantech clusters – including the four American Hotspots and the two Great Turks – will account for the majority of the cleantech growth.

The world’s urbanisation rate will continue to be rapid and large investments will be made in developing megacities and suburb areas. As urban population is expected to rise, it is projected that total investment in urban infrastructure in China over the next five years is expected to hit GBP 685 billion, with an additional GBP 300 billion spend on high-speed rail and GBP 70 billion on urban transport.

To unleash the full global potential, the cleantech sector must cross the cost of energy chasm and accelerate the industrialisation. As compared to traditional energy markets, cleantech would need to be more cost effective to rise globally and to reach masses. Complex value-creation models need to be investigated and developed in order to meet the demand for competitive integrated solutions with local content.

The traditional Go-to-Market approaches will not be suitable when addressing this new market as demand is moving towards complex value systems. Large Public-Private Partnerships (PPP) will be a cornerstone to overcome shortage in capital and competences in the “greening” of megacities. The global majors will presumably lead the industrialisation and set the standards for future partnering regimes.

This report assesses the future of global cleantech market in terms of possible prospects, economic impact and the challenges in front of this industry. Interestingly, the rise in global cleanteach market has gone up to ~19% in 2015 from ~11% in 2010 in South America alone as compared to ~15% growth in Asia over the same time span. Some of the leading economies are coming forward to invest and place themselves on global map in cleantech market. For instance, Danish companies are well-positioned to capture value in the attractive parts of the cleantech sector In the near future, new and more decisive intervention strategies must be developed to win the battle of the cleantech sector.

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